A lot like jewellery and product retouching, the devil is in the detail.

I love getting up close and personal with the vehicle, removing those small imperfections and reflections and when we are finished the result is smooth and sharp.

Achieving a better result than HDR and over sharpening where those poor old pixels get a hammering. :)

Illustrative retouching is possibly my favourite form of retouching.

Using my drawing skills along with many purchased stocks, shot photography elements and occasionally actually physically drawing and cutting then scanning elements to achieve the effect I am looking for.

A labour of love, which often requires more time and effort that is normally invoiced for.

This is where pre-production is more important than the post.

I'm more than willing to have a chat with the AD and photographer or even go to the shoot if time and money allows it.

Having a clear idea, good reference and great communication help in achieving a more natural and impressive finish.

Whether it is a more natural or more stylised finish, I can cater for either.

Give me a look at what you are after and we can replicate the style.

Taking studio shots into outdoor environments isn't easy, but with some pre-prod communication with the photographer, we can make it work.

Deep etching and multiple products may seem mundane to most, but they make great fillers in the day. Bring them on!

On the other hand, high end product shots like the Smirnoff shots attached are virtually illustrated and airbrushed to a higher standard than the finest jewellery.

It's a patience game with many hours work.

Get in real close and clean away.

I've never seen a perfect piece of jewellery, but they all look great once I've finished with them.

Whether it is working with a render or a real shot, with a cool sky, a few dropped in talent and a nice clean up, we can make your architectural shot look great for a relatively small cost.

With the speed of rendering increasing and the affordability of stock 3d models reducing, going for a 3d solution is a lot cheaper and quicker than you would have thought.

Incorporating clever photography and subtle lighting at render stage means getting a great result is easier than ever.